Erling Haaland’s shirt sells for £22,000, fetching a remarkable sum to become one of the highest recorded sales ever for a current Premier League player.
The sale underlines the Norwegian striker’s extraordinary influence both on and off the pitch — a reflection of his growing stature as one of world football’s most recognisable stars.
Since joining Manchester City in 2022, Haaland has not only become one of the game’s most prolific goalscorers but also one of its most marketable figures. His records, trophies, and relentless scoring have made his memorabilia among the most sought-after in global sport.
Haaland’s shirt sells for £22,000 after Manchester Derby heroics
According to MatchWornShirt.com, the platform that hosted the auction, Haaland’s signed and match-worn shirt from City’s 3–0 victory over Manchester United sold for an astonishing £22,000.
The game, played at the Etihad Stadium, saw Haaland score twice and claim the Player of the Match award — a performance that not only delighted City supporters but also elevated the value of his shirt far beyond others from the same match.
The fixture also marked a personal milestone for the Norwegian: it was his 150th appearance for Manchester City. That landmark, combined with his brace against United, ensured the shirt became a highly coveted collector’s item.
As confirmed by the auction house, Haaland’s shirt “far outperformed” others from the Manchester derby sale. It now ranks among the highest-valued shirts ever sold on the platform for a current Premier League player — a clear indicator of his immense pulling power in the memorabilia market.
The Manchester derby is traditionally one of English football’s most iconic fixtures, and items linked to the match often attract major collector interest. Yet, few have generated excitement like Haaland’s shirt. The demand reflects not only his on-field brilliance but also his growing legacy as a global sports icon.
Global appeal and growing market value
Beyond his footballing feats, Erling Haaland’s influence stretches across the commercial world. Since arriving at Manchester City, he has become a cornerstone of the club’s marketing strategy, driving shirt sales, sponsorship interest, and brand visibility. His blend of athletic dominance and charismatic persona continues to captivate fans worldwide.
That demand shows no sign of slowing. Each time Haaland scores, breaks a record, or lifts a trophy, the value of his memorabilia surges. Collectors now view his items not just as souvenirs but as long-term investments in a player who may go on to define an era.
The latest sale underscores the striker’s position among football’s elite when it comes to global recognition. Particularly with the claim that Erling Haaland’s shirt sells for £22,000 from the Manchester derby makes it one of the highest auction prices ever recorded for a shirt worn by a current player.
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Experts believe that as Haaland’s career progresses, especially in key fixtures such as UEFA Champions League finals or potential title-clinching matches, the value of his shirts could begin to rival — or even surpass — those of all-time greats like Lionel Messi and Cristiano Ronaldo.
A symbol of Manchester City’s global reach
For Manchester City, the continuing rise in Haaland’s marketability further strengthens the club’s global brand. Under Pep Guardiola, City have become one of the most dominant teams in Europe, and Haaland’s presence has only amplified their reach.
Every personal milestone — from hat-tricks to awards — not only contributes to the club’s sporting success but also enhances its commercial power.
This growing demand ties into City’s broader strategy of expanding their influence beyond football. As Haaland continues to deliver decisive moments, the club’s commercial partnerships, shirt sales, and fan engagement all benefit. Each record or achievement feeds into the mythology surrounding him — and by extension, Manchester City.
In many ways, Haaland’s rise mirrors the club’s trajectory. From an ambitious Premier League side to a global powerhouse, City have built their brand on excellence and innovation — values embodied by their No. 9.
